“Biscuits of Lefebvre Utila” 1897 French advertising poster by Alfons Mucha
Hand on heart – well, which artists, poets or musicians did not have to do day work? To draw ceremonial portraits, to write high priests, to sing the praises in honor of the powerful. While you are just getting up on your feet – I am glad to any proposal, and you think about the moral side of the order a little. Then the reputation begins to work for you, they start reckoning with you and giving individual orders. But before that you need to eat more than one pound of salt…
The Czech artist Alfons Mucha, being in Paris, also had to start from scratch and attend to search for a little bit of tolerable income – so that in his specialty it was possible to make ends meet at first.
History is silent about how he treated his works to order – most likely, brought their production to automatism and performed, as they say, with one hand. And it didn’t have any significant meaning whether it was a biscuit or a ladies’ ad. The fly developed a style, gained experience. Many of his works of the Parisian period are made on one “block”: a big-breasted lady in spacious clothes, offering this or that treat; elegant floral ornament, bright colors, below – the name of the artist and the year of the painting. Modest and tasteful.
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