She informed the townspeople about certain aspects of the life of the capital, about fashion, more precisely about the fashionable fabrics for the women’s dress, about the stars of the “green neighborhoods”, sometimes about the daughters of merchants or artisans, whose beauty became the subject of urban conversations, etc.
Bidzinga in the vast majority of cases acted as advertising – not so much a specific beauty, as the institution in which she served. Despite the fact that the name of the badging character was indicated on the sheet, it was not real: the name of the “leading” courtesan of the institution was inherited. The first beauties in large institutions often had the same names.
The hue of individual advertising is more powerful in another genre of engraving – yakusya-e. These are mostly portraits of the actors of the capital’s theaters, whose popularity among the townspeople was incomparable.
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