Thanks to the posters, the advertising cabaret “Moulin Rouge”, Toulouse-Lautrec came to fame. With his natural instinct, he unerringly guessed the person who should be portrayed on the poster, so that it would bring popularity to the entertaining institution, and she herself became even more famous in the idle environment of cafes and shantans.
Working on the poster “Moulin Rouge, La Gulya,” the artist first tried out new graphic techniques in art – lithography, and did not lose.
The famous star of the Paris dance floor is depicted in a pose that drove the cabaret habitbers, quite rightly, into her male part. La Gulya gave herself completely to the dance, her seductive forms opened to the eyes of those present, the institution was provided with bright, original advertising. Additional elements that attract viewers’ attention are the semi-illusive silhouette of Valentine Beskostniy in the foreground, as well as a peculiar find in writing a text block.
Almost the entire capital was familiar with this poster, Lautrec became famous, although this circumstance is not very happy for his relatives, for the first time the author signed a real name without using an anagram – Treklo.